HBO Max and HBO end 2021 with 73.8M subscribers

HBO Max and HBO ended 2021 on a high note as the services made their way to 73.8 million global subscribers.

In July 2021 AT&T had raised its target for the end of the year from a range of 67 to 70 million, up to 70 to 73 million. Thanks to what the company called a "strong" fourth quarter, it actually managed to make it to 73.8 million.

By comparison, the company added 1.9 million subscribers in the third quarter to end with 69.4 million global subscribers. The 4.4 million additional subscribers this last quarter are attributed to “strong international and ad-supported subscriber growth.”

AT&T had originally targeted 75 to 90 million subscribers by the end of 2025, but upped that to 120 to 150 million back in March.

Some of this growth can, of course, be attributed to the Warner Bros. 2021 policy of day-and-date film releases. That policy came to an end in 2022, but HBO Max still has a lot of plans for expansion in 2022. Beyond opening in additional regions, it will also launch 12 exclusive films including Batgirl. It will also be focusing on big-budget series projects such as Peacemaker and the upcoming Game of Thrones prequel, House of the Dragon.

As the new home for everything related to DC, it looks as though growth is definitely going well for HBO Max and HBO.

14 comments

Andy Lee

January 5, 2022

Wow, that really huge number, even im in Asia region not yet launching hbo max, even though got netflix and disney plus. Wish u success and up the number when coming to Asia this year.

TuF
January 6, 2022
Man Disney+ in Indonesia is so damn cheap, but I've been waiting for HBO Max for awhile now

Hunter Zolomon

January 5, 2022

Cool now release it in the UK as soon as the Sky contracts expire.

Kalman Bucy
January 5, 2022
The Deadline article says that launching in the UK is still "years away" because of the Sky contract.

Bruth Wayne

January 5, 2022

Now if they can just drastically improve the quality of Titans...

Seb

January 5, 2022

I still don't really get this whole "HBO Max and HBO" thing... What's HBO seperately? Isn't that just the channel that's existed for decades? If so, the combination of HBO and HBO Max "only" being 90 million seems pathetically low to me... What I care about is how many subs HBO Max SPECIFICALLY has. Last I heard they had something like 30 million? Idk, it seems to me like they want to inflate their supposed success by lumping together HBO Max subs & regular HBO viewers. B/c I still have this feeling that HBO Max specifically is doing extremely poorly in terms of raw sub count.

Jobs248
January 5, 2022
The problem with separating them is that people with HBO get HBO Max included by default at no extra cost, so they kind of have to combine the numbers.
But you're right that it's probably closer to 30 mil, which isn't good compared to others. But the others have a stronger presence overseas, once HBO max can open up in other markets I feel like those numbers will start going up pretty quickly.
Hunter Zolomon
January 5, 2022
Reminds of when Netflix boast that 75M people or whatever bullsh*t number because they class 5 mins of viewing as a full watch.

j.k.2023

January 5, 2022

Don't care about sub count.I am happy as long as HBO max results in more DC content.

Carin Gibson
January 6, 2022
I've made $18,300 after only 21 days just working some easy tasks through a computer.~oj192~Immediately once I'd lost my previous career, I was distressed and at last I got this best on-line offer carrying this out I can receive thousands just staying at my home.~oj192~Anyone can certainly avail this easy offer and may collect extra greenbacks on-line by viewing following web-link.
>>> https://plu.sh/googlework
.

Techngro

January 5, 2022

What annoys me about HBO Max is that they moved all the DCEU shows over there, but did not make them available in 4K like they were before. It irks the crap out of me.

Bruce Vader
January 5, 2022
I don't care about 4k myself, but that sucks. Having the latest in technology should be a target for the biggest streaming services.

Thanasis

January 5, 2022

This is pretty good. Especially considering it hasn't released on a ton of large regions.

AnonymousHero

January 8, 2022

With that kind of success, they could have Affleck do his Batman film on HBO Max with no problem....

If they just had the vision to allow it to happen...

Andy Lee
January 5, 2022
Wow, that really huge number, even im in Asia region not yet launching hbo max, even though got netflix and disney plus. Wish u success and up the number when coming to Asia this year.
1. TuF
  January 6, 2022
  Man Disney+ in Indonesia is so damn cheap, but I've been waiting for HBO Max for awhile now
Hunter Zolomon
January 5, 2022
Cool now release it in the UK as soon as the Sky contracts expire.
1. Kalman Bucy
  January 5, 2022
  The Deadline article says that launching in the UK is still "years away" because of the Sky contract.
Bruth Wayne
January 5, 2022
Now if they can just drastically improve the quality of Titans...
Seb
January 5, 2022
I still don't really get this whole "HBO Max and HBO" thing... What's HBO seperately? Isn't that just the channel that's existed for decades? If so, the combination of HBO and HBO Max "only" being 90 million seems pathetically low to me... What I care about is how many subs HBO Max SPECIFICALLY has. Last I heard they had something like 30 million? Idk, it seems to me like they want to inflate their supposed success by lumping together HBO Max subs & regular HBO viewers. B/c I still have this feeling that HBO Max specifically is doing extremely poorly in terms of raw sub count.
1. Jobs248
  January 5, 2022
  The problem with separating them is that people with HBO get HBO Max included by default at no extra cost, so they kind of have to combine the numbers.
  But you're right that it's probably closer to 30 mil, which isn't good compared to others. But the others have a stronger presence overseas, once HBO max can open up in other markets I feel like those numbers will start going up pretty quickly.
2. Hunter Zolomon
  January 5, 2022
  Reminds of when Netflix boast that 75M people or whatever bullsh*t number because they class 5 mins of viewing as a full watch.
j.k.2023
January 5, 2022
Don't care about sub count.I am happy as long as HBO max results in more DC content.
1. Carin Gibson
  January 6, 2022
  I've made $18,300 after only 21 days just working some easy tasks through a computer.~oj192~Immediately once I'd lost my previous career, I was distressed and at last I got this best on-line offer carrying this out I can receive thousands just staying at my home.~oj192~Anyone can certainly avail this easy offer and may collect extra greenbacks on-line by viewing following web-link.
  >>> https://plu.sh/googlework
  .
Techngro
January 5, 2022
What annoys me about HBO Max is that they moved all the DCEU shows over there, but did not make them available in 4K like they were before. It irks the crap out of me.
1. Bruce Vader
  January 5, 2022
  I don't care about 4k myself, but that sucks. Having the latest in technology should be a target for the biggest streaming services.
Thanasis
January 5, 2022
This is pretty good. Especially considering it hasn't released on a ton of large regions.
AnonymousHero
January 8, 2022
With that kind of success, they could have Affleck do his Batman film on HBO Max with no problem....
If they just had the vision to allow it to happen...

Batman News Archive

HBO Max and HBO end 2021 with 73.8M subscribers

14 comments

Browse By Topic

Browse By Year

Browse By Author